Referral codes are a tool designed to help Elevate admins market smarter. A referral code provides a way for an admin to create a special URL to use for a specific marketing campaign (or to provide to a program partner or sponsor) that then allows admins to track the number of registrations and revenue generated from a particular effort. For example, if Company ABC is planning to promote Elevate in their upcoming monthly newsletter, instead of just including the regular Elevate link in the newsletter, they could include a referral link that would track registrations and revenue generated by users visiting Elevate from the Company’s newsletter. Company ABC could then use a different referral link on their website, and using the referral codes, be able to gauge which marketing efforts are most effective.
These can also be called affiliate links.
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